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Whirlpool Canada Offices

Key design elements of the signage required unique design strategies that were integrated with the interior design of the key spaces.

Whirlpool Corporation is the world’s leading manufacturer of home appliances with over 70,000 employees around the world. ZAS in joint venture with Publicis developed colourful new signage and graphics for the 39,000 s.f. Whirlpool Canada office space. Key design elements of the signage required unique design strategies that were integrated with the interior design of the key spaces such as the interconnected floors, central staircase, and the double height space. The centre piece of the branding strategy is a vibrant oversized graphic wall that both identifies the space within the facility, while displaying the generational reach of the Whirlpool brand. A timeless history wall reflecting the 3 pillars of the brand was created using a montage of colour, video, light and images providing an area for open discussions and interaction among staff.

Client

Whirlpool Corporation